Which Industries Have We Served?
Entrepreneurship, HR & Recruiting, Real Estate, Investing & Financial Health, Education & Closing the Gap, Career Advancement, Health & Wellness, Parenting & Family, Community Development, and more.
Do Millennials Matter?
Economists estimate Millennials are spending upwards of $600 billion annually, and the bulk of that is into entrepreneurship, experiences, and quality of life. Millennials grew up with technology, most since elementary and middle school. As such an integral part of their childhood, the internet has shaped how they communicate and connect. With more control at their fingertips, Millennials now enjoy access to media that was previously under the control of news outlets. Millennials are 60% more likely to produce and share online content, so organizations need to undergo a vast transformation in order to attract and retain them as customers.
Why Care About the Multicultural?
Multicultural Millennials comprise almost half of their generation at 42% of the population. This means a massively significant share of all 75 million Millennials identify as African-American, Hispanic, or Asian. If a brand doesn’t have a multicultural strategy, it doesn’t have a growth strategy. As Nielsen studies have made evident, multicultural people want to see themselves authentically represented in marketing, and a lack of representation can be very dangerous and damaging not – not only for the organization, but the individual too.
Does Influencer Marketing Work?
Brand advocates are 70% more likely to be seen as a good source of information. This means they are 70% more likely to be trusted, and 92% of people trust recommendations from someone with whom they share a personal connection. We are in the age of the conscious consumer. This means your audience is able to create their own content and share how they truly feel about your organization.